Pure Cremation - MUM’S GARDEN

 

Pure Cremation - GORDON & MUMS

 

Pure Cremation - IN THE PARK

 

PURE CREMATION

We developed a 30 second TV advert made for Pure Cremation with McCann Birmingham. The film is a promotion for Pure Creation's funeral services. It is a 2D character-driven ad, focusing on a Grandpa's humble and intimate celebrations of his life at his funeral. We see the event through his eyes, as he watches his family and friends chatter and reminisces. The characters are smiling and laughing as they talk, and the colour palette is warm in tone, reinforcing the positive message at the heart of the ad. 

The TV advert was developed by the Mosaic creative team, alongside McCann. McCann approached us with an initial script, which our team then transformed into a storyboard. Below you can see this development process, from initial storyboarding to designs to the final film.

CREDITS

DIRECTOR OF ANIMATION- SALVADOR MALDONADO
PRODUCER - ANITA NORFOLK
EXEC PRODUCER - ANDY GLYNNE
LEAD COMPOSITOR - SALVADOR MALDONADO
CHARACTER DESIGN - SAM MOORE
BACKGROUND DESIGN - ANTONIA HARTWELL, SALVADOR MALDONADO,RHYS HUMPHRYS
CHARACTER 2D ANIMATION - NICK WADE, JOAO CARRILHO, CHRISTOPH SIEMENS, SARA CUNI, HENRY CHUNG & SALVADOR MALDONADO
STORYBOARD - RHYS HUMPHRYS
SOUND DESIGN - JAMES ROGERS
 

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